A successful CIAgenda® can start in any of several different departments and at various levels within the organization. It is important, however, to tap into the natural motivations and innovative drive of candidate departments and personas:

It will take line managers and department heads seeking ways to achieve their specific business goals.

• It will take business experts, analysts and IT professionals whose vision extends beyond their specific tasks to understand that collaboration in a structured process will give them the synergy and excitement they need to be successful in their jobs.
• It can involve those responsible for the company’s strategic direction, particularly those who are searching for better ways to innovate and execute on that strategy.
• It can start, for example, with a head of marketing who is trying to better leverage the marketing investment and align it more tightly and measurably to the organization’s strategy goals.
• It can start with a head of operations who understands that, if the people in the field can become more in tune with the customer asset, it will generate not only more revenue but will do so with an efficacy not seen from other initiatives.
• It can start with a head of information technology who is on track with supporting the day-to-day operations of the business and is looking for ways to leverage that massive asset to support revenue growth and creativity of the organization.
• Experience has shown that those organizations with a successful CIAgenda® in place will ultimately be led by a keen and enthusiastic CEO.
• But the easiest way to start is with you and an understanding of how it will not only benefit the company you work for, but will benefit you as well.