The CIAgenda^® can address any issue where new insight about the customer is required to achieve a specific goal or objective designed to increase revenue or spur innovation within the organization.  A subset of highlighted issues would include

Major Revenue Growth Goals:

• Acquisition
  Cross- Sell
  Up-Sell
  Retention / Churn
  Win-back

Major Strategy Goals:

• 
  Better Prediction and Forecasting
  Better Return on Investment Measurement
  Better Understanding of Customer Future Potential and Value

Major Innovation Goals:

• 
  Delighted Customer Experience
  Increase the Stickiness/Loyalty
  Introduce new Product or Service
  Distributed Campaign Decisioning / Central Insight and Control
  Binding the Human Touch Point

Major Efficiency Goals:

• 
  Increase Return on Marketing Investment
  Increase Efficiency and Return on Field-Facing