The first requirement is a team that provides a well-defined range of skills to create, build and maintain the CIAgenda® throughout the organization.  Usually called a “Customer Intelligence Competence Centre” (CICC), this (dedicated or virtual) group owns the mandate to make the CIAgenda® come alive.

We understand what skill sets are required and, more importantly, we have worked with companies to build effective CICCs.  Let us work with you to ensure that the right people are committed to the success of your CustomCIAgenda^®.

The second group of individuals – extremely critical to a successful CIAgenda® – is comprised of the employees, staff and external parties who will actually incorporate customer intelligence into their daily work.  These people will need the insight in forms appropriate for their way of working – sometimes in a computer interface that is relevant for their work persona and sometimes in totally different ways, depending on how they employ the new information.

At CIAgenda^®, we understand people, their jobs and how they want to work.  Our experience with clients has enabled us to develop a series of typical user personas that help you quickly identify how to appropriately involve and serve the needs of those that stand to profit most from your CustomCIAgenda^®. Because once these constituents start to live and breathe the benefits of customer intelligence in their work, your CustomCIAgenda^® is bound for success and the enthusiasm spreads on its own throughout the organization.