The book 2nd edition is now available directly from CIAgenda.

"The customer perspective is refreshingly different and Phil makes it both extremely tangible and ultimately applicable.  Phil doesn’t just serve up the customer perspective: he provides all the recipes, methods and ingredients for each of us to cook it ourselves. Great food for thought!"
- John Dalton, COO, Bioss

You can view a book preview here.   

To order your copy, you can simply check the "Buy Now" button for your currency (if your currency is not shown, please choose €).  Standard book rate shipping is included in your order. Books are then shipped directly from the US or from Europe depending on the location nearest you.

Alternately, you can order via your favorite book source (such as your local Amazon) simply by using the title or the ISBN 978-0-9904667-2-7.   

UPDATE:  and now also available as an E book in your favorite format (Kindle, Nook, etc.).   Just look for ISBN 978-0990466710 at your favorite online source.

Yes, alternate touchpoints for you to order the book because we practice what we preach. Simply choose what works best for you.  If you do order directly from CIAgenda, a much larger portion of your book fee ends up directly with the author.

Need your book faster? Need a larger quantity of books or something customized for either your team or your own customers? Everything is possible! Just drop us an email. The book is also available in German: if you´re interested, simply click here.